As a global marketplace, Udemy offers students the ability to buy courses in many different currencies. Accordingly, Udemy has created a global price tier matrix, which includes the minimum and maximum list prices supported on Udemy, and also outlines the price points in each currency Udemy supports.
This article explains the differences between the list and base prices for courses, as well as Udemy’s global price matrix.
List vs. base price
Instructors set a base price for each course, which is used as the course's list price for instructors who are not opted into the Udemy Deals Program. For instructors who opt in to the Udemy Deals Program, Udemy may generate and display a market-specific list price that is different from the base price (except in Japan).
Instructions on how instructors can set or change the base price of their courses are available in this article.
The global price matrix
When instructors set their course base price in a given currency, they’re setting the base price at a particular tier. The list price that students will see in other currencies is calculated using the price tier matrix, based on the tier that it corresponds with. A student’s account currency is based on the geographical information that's collected and entered when an account is created.
- The price points on the tier matrix are not calculated using only strict currency conversions. Since Udemy is a global marketplace, the prices are also based on market conditions in different countries and will be adjusted regularly.
- Please note: courses that you charge for on Udemy cannot be offered for free off of Udemy (e.g. YouTube, your own site, other sites).
Prices on the Udemy mobile app
The course price listed on the Udemy mobile apps may differ slightly from the course prices listed on the price tier matrix. The marketplaces for Udemy’s mobile applications are owned and managed by Apple (iOS app) and Google Play (Android app).
When a student purchases through the mobile app, the mobile platform provider's pricing matrix will set the price, and Udemy chooses the price tier closest to the applicable base price or promotional price. Because mobile platforms impose their own currency conversion rates, conversions for mobile app prices may not match the conversions in Udemy’s price tier matrix.
Minimum sales price after discount
The minimum sales price after discount, for each currency Udemy supports, are included in the table below. All of the pricing tiers can be viewed in the price tier matrix.
Please note that these numbers may be periodically updated.
|
|
Minimum Sales Price After Discount |
|
USD ($) |
9.99 |
|
GBP (£) |
9.99 |
|
JPY (¥) |
1200 |
|
EUR (€) |
9.99 |
|
SGD (S$) |
15.98 |
|
MXN ($) |
N/A |
|
BRL (R$) |
N/A |
|
CAD ($) |
13.99 |
|
AUD ($) |
N/A |
|
ILS (₪) |
43.9 |
|
TWD (NT$) |
330 |
|
ZAR (R) |
N/A |
|
INR (₹) |
N/A |
|
PLN (zł) |
37.99 |
|
TRY (₺) |
N/A |
|
NOK (kr) |
129 |
|
KRW (₩) |
11000 |
|
THB (฿) |
329 |
|
RUB (₽) |
849 |
|
IDR (Rp) |
N/A |
Comments
0 comments
Please sign in to leave a comment.