Educational Anouncement and Promotional Email Analytics

To help you craft compelling messages to engage your students, you can view performance analytics for new educational announcements and promotional Emails you send. These include:

• Open rate, click-through rate, and unsubscribe rate for promotional emails
• Open rate, number of views of the educational announcement in the course taking experience, and the unsubscribe rate.
• Benchmarks for these figures to help you understand how your performance stacks up

Promotional Emails

As promotional emails are sent and received by students, new analytics figures will update in the Communications section of your course management page, under the Promotional Emails tab.

The Promotional Emails tab includes the following categories: 

• Created: the date the promotional email was created will be posted here 
• Open Rate. This metric tells you the percentage of students who opened the email, out of all who received it. 
• Unique CTR. Short for “Click-Through Rate,” out of all those who opened the email, this is the percentage of students who clicked on any of your Udemy course links you included in the announcement.
• Unsubscribe Rate. This is the percentage of students who received the email that unsubscribed from receiving these types of emails from you going forward. 

Note: For instructions on how to send a promotional email, please click here.  

Educational Announcements

After you send educational announcements to your students, the analytic figures will begin to update in the “Communications” section of your course management page, under the Educational Announcements tab.

The Educational Announcements tab includes the following categories:

• Created: the date the educational announcement was created will be posted here
• Open Rate. This metric tells you the percentage of students who opened the email, out of all who received it.
• Unique Views. Since these announcements are posted in the “Announcements” section in the course itself, this counts the number of unique students who viewed the educational announcement within the course taking experience.
• Unsubscribe Rate. This is the percentage of students who received the email that unsubscribed from receiving these types of emails from you going forward.

Note: For more information on how to send an educational announcement, please refer to this article.